Privacy Policy

Last updated: August 9, 2023.

This Privacy Policy describes how SimplifyTransit (“we” or "Our Company" or "our application") collects, uses, and discloses your Personal Information when you use our services or visit our website.


Our company provides a PaaS (Platform as a Service) that allows transit agency customers to create and manage all aspects of customer-facing digital communications, including but not limited to:

We take the privacy of our users seriously and are committed to protecting their personal information. This privacy policy explains how we collect, use, and share personal information through our software.

Information Collection

SimplifyTransit Subscriptions

When a user creates an account in SimplifyTransit Subscriptions to subscribe to SMS or email alerts, we collect their phone number, email address, preferred language, and the routes, stops, trips and other content they want to be notified about. We also use cookies, tracking codes, pixels and other similar tracking technologies to collect information about how you interact with the messages you receive. We track email opens and clicks on links in emails and text messages. 

Facebook Authentication

When a user authenticates their Facebook or Twitter account in our platform, we collect certain personal information from their Facebook or Twitter profile, including their name, email address, and profile picture. We may also collect other information that the user voluntarily provides to us, such as the Facebook business pages they manage or the tweets they make through our platform. We also collect the access token generated by Facebook and Twitter to allow our application to post content on behalf of the user.

Twitter Authentication

When a user authenticates our application using their Twitter account, we collect certain information from their Twitter profile, including their name, email address, and profile picture. We also collect the access token generated by Twitter to allow our application to post content on behalf of the user.

Website, Application and Emails

We use common information-gathering tools such as cookies, pixels and other similar tracking technologies to automatically collect information as you navigate our website, the services in our application, or when you interact with emails we sent to you.


SimplifyTransit  complies with the requirements of the Children’s Online Privacy Protection Act (“COPPA”) and the Federal Trade Commission’s rule interpreting COPPA (16 CFR § 312). Our Services are not directed at or intended for children, and we do not knowingly collect any personal information from children under 13 years of age. If we learn that a child under 13 years of age has provided personal information, that information will be deleted.

Use of Personal Information

We use the personal information collected for the following purposes:

Retention of Personal Information

SimplifyTransit Subscriptions

We will retain subscriber information such as email address, phone number, subscription preferences, interactions with our services and engagement with messages sent to them in perpetuity for the improvement of our platform.

Facebook and Twitter Authentication

We will retain the access token generated by Facebook and Twitter for as long as the token remains active. Once the token becomes inactive, we will delete the token from our systems.

Sharing of Personal Information

We share personal information with our transit agency customers related to the SimplifyTransit Subscriptions users that have signed up for information from their agency. This includes their phone number, email, subscription preferences, messages we have sent to the subscriber, and data about the subscriber’s engagement with those messages.

We do not sell or rent personal information about transit agency customers or their end users to third parties. We may share personal information with third parties for the following purposes:

Data Security

We take reasonable measures to protect personal information from unauthorized access, use, or disclosure, including the encryption of all sensitive information including phone numbers, email addresses, and access tokens generated by Facebook and Twitter. However, no method of transmitting or storing data is completely secure, and we cannot guarantee the absolute security of personal information.

California Privacy Rights

Under California law, California residents have the right to request information about how their personal information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. If we make any material changes, we will notify users by posting the updated privacy policy on our website or by sending an email to the email address associated with their account.

Contact Information

If you have any questions or concerns about this privacy policy, please contact us at