Last updated: August 9, 2023.
Our company provides a PaaS (Platform as a Service) that allows transit agency customers to create and manage all aspects of customer-facing digital communications, including but not limited to:
When a user authenticates their Facebook or Twitter account in our platform, we collect certain personal information from their Facebook or Twitter profile, including their name, email address, and profile picture. We may also collect other information that the user voluntarily provides to us, such as the Facebook business pages they manage or the tweets they make through our platform. We also collect the access token generated by Facebook and Twitter to allow our application to post content on behalf of the user.
When a user authenticates our application using their Twitter account, we collect certain information from their Twitter profile, including their name, email address, and profile picture. We also collect the access token generated by Twitter to allow our application to post content on behalf of the user.
We use common information-gathering tools such as cookies, pixels and other similar tracking technologies to automatically collect information as you navigate our website, the services in our application, or when you interact with emails we sent to you.
SimplifyTransit complies with the requirements of the Children’s Online Privacy Protection Act (“COPPA”) and the Federal Trade Commission’s rule interpreting COPPA (16 CFR § 312). Our Services are not directed at or intended for children, and we do not knowingly collect any personal information from children under 13 years of age. If we learn that a child under 13 years of age has provided personal information, that information will be deleted.
We use the personal information collected for the following purposes:
We will retain subscriber information such as email address, phone number, subscription preferences, interactions with our services and engagement with messages sent to them in perpetuity for the improvement of our platform.
We will retain the access token generated by Facebook and Twitter for as long as the token remains active. Once the token becomes inactive, we will delete the token from our systems.
We share personal information with our transit agency customers related to the SimplifyTransit Subscriptions users that have signed up for information from their agency. This includes their phone number, email, subscription preferences, messages we have sent to the subscriber, and data about the subscriber’s engagement with those messages.
We do not sell or rent personal information about transit agency customers or their end users to third parties. We may share personal information with third parties for the following purposes:
We take reasonable measures to protect personal information from unauthorized access, use, or disclosure, including the encryption of all sensitive information including phone numbers, email addresses, and access tokens generated by Facebook and Twitter. However, no method of transmitting or storing data is completely secure, and we cannot guarantee the absolute security of personal information.
Under California law, California residents have the right to request information about how their personal information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at email@example.com.